Ai-cha
Transforming visions into reality! We had the pleasure of giving "Ai Cha Ice Cream & Tea" a complete signage makeover. We custom-built everything from their massive outdoor main sign to cozy indoor details
Ai Cha Ice Cream and Tea: Brand Visibility Transformation
The Challenge
Ai Cha Ice Cream and Tea required a high-impact visual identity to match its vibrant brand energy. The primary challenge was maximizing visibility in a highly competitive retail space while maintaining consistent branding across multiple customer touchpoints. The venue needed an external landmark to draw in foot traffic, paired with cohesive internal elements to enhance the indoor dining and play areas. Every asset had to seamlessly integrate a bold red and white color palette, requiring precise material selection to ensure both structural durability and optimal light transmission.
The Design Approach
The design strategy focused on clean typography, depth, and high-contrast color blocking. Using red and white as the foundational palette, the team engineered a tiered visual experience that guides customers from the streetscape to the service counter. 3D fabrication was chosen as the core design language to create depth and shadow play, making the branding pop under both natural and artificial light. For the interior spaces, the approach shifted toward a playful yet minimalist aesthetic, balancing bold architectural signage with crisp, clean custom cut-outs.
The Solution
A comprehensive, multi-layered signage ecosystem was fabricated and installed to transform the storefront and interior:
- Primary Storefront Landmark: A massive 5172mm x 990mm 3D illuminated sign dominates the exterior, serving as the main brand anchor.
- Outdoor Light Box: Supplemental bright outdoor light box signage was integrated to guarantee maximum visibility during night-time hours.
- Front Counter Branding: A matching 3D stencil sign was installed directly onto the front counter, creating an immediate, cohesive point-of-purchase visual.
- Interior Feature Walls: The back counter and play areas were enhanced with custom 15mm foam cut-outs featuring the signature slogan, "Love Life Drink Ai Cha."
- Glassware Architecture: Custom large-format Contravision graphics were applied to the entrance doors, offering privacy and sun shading from the inside while displaying vibrant brand imagery to the outside.
